Well, coming back to Cali I just had to stop back here. My favorite girly surf shop right near the beach. It has that relaxed summer authentic “vibe” I love. Prices are pretty expensive but on par with LA Jolla but everything is so damn cute in their store, makes you want to shop. Great beach brands of clothing and swimsuits, whoever shops for them has great taste. Nothing is stuffy but really easy going. Drop by next door to grab pizza or a latte then wander down to the beach. This place is a MUST. – via